NASCAR Champions Week represents the conclusion of a marathon season of racing. In 2014, NASCAR asked Swtich to begin to re-invent the experience in a city (Las Vegas) where it is hard to stand-out. While key consumer facing events like Victory Lap we're kept, we created a "hub" of fan activity at The LINQ in Las Vegas, including a stage, show car displays and a Fan SuperStore. To drive traffic up and down The Strip while helping NASCAR better understand their fan base, we crated the Pit Pass Check-In, and RFID based series of events for consumers to earn rewards.
Coupled with various banquets, award ceremonies and other partner activities, the 2014 Champions Week activity was an amazing step toward evolving the experience into a fan-focued event.
Coupled with various banquets, award ceremonies and other partner activities, the 2014 Champions Week activity was an amazing step toward evolving the experience into a fan-focued event.