Looking to leverage sponsorships in the retail space while reinforcing the durability of their pants and the fact that Dickies are 'made for work' we created an easy, turn-key, retail promotion that gave consumers the chance to "work" at some of the coolest events around.
The micro-site offered up quick videos showcasing each event/property while "challenging" the viewer, asking them directly, if they had "what it takes" to apply for the job.
(Photo credit in print element to GS+P who was the above-the-line partner at the time...Mark Miller was the AD I believe, but I know he's no longer with Goodby)
The micro-site offered up quick videos showcasing each event/property while "challenging" the viewer, asking them directly, if they had "what it takes" to apply for the job.
(Photo credit in print element to GS+P who was the above-the-line partner at the time...Mark Miller was the AD I believe, but I know he's no longer with Goodby)
